The Cherry Culture website reads, "Each shade acknowledges well know sensual celebrity lips such as Angelina Joie and Scarlett Johansson, along with plenty other desirable famous vixens. With one swipe of the Pump It Up Lip Plumper, your lips begin to tingle and the transformation from thin to full will occur instantly!"
I bought 3 shades: Pamela, Kim and Scarlett - named for Pamela Anderson, Kim Kardashian, and Scarlett Johansson, a sheer pink, light nude, and sheer red shade, respectively.
Here are close-ups of each shade:
Overall rating: Booyah! They weren't sticky at all and they did temporarily plump my lips slightly. The tingling sensation did not last too long and the sheen was lovely without being inappropriate for work. They had a weird smell and weren't flavored (a Boo-Boo!, in my opinion). For the price they were as effective to me as some more expensive lip plumpers I've tried.